Our Solution:

Looking at their concerns, we have strategically mapped out a complete Google Ads plan. This plan is tailored mainly to their niche and service area.

1. Keyword Strategy

• We focused on high-intent keywords such as “fencing contractor near me”. These keywords made sure that the name of our client came in the search page before rather than other competitors.
• Added negative keywords to eliminate irrelevant clicks and reduce wasted budget (which was one of the concerns)

2. Campaign Structure

• Set up separate campaigns for different fencing services in order to improve relevance.
• After researching for long, we decided to use location targeting to focus on high-value areas where demand was strongest.

3. High-Converting Ad Copy

• Created compelling, action-driven ads. It highlighted the client’s experience, quick installation and quality workmanship to create trust over the viewers.
• Implemented ad extensions (call, location, site links) to increase visibility and click-through rate.

4. Landing Page Optimization

• Designed a simplified landing page focused on conversions. We did this to avoid unnecessary confusion.
• Strong CTAs, service highlights, and lead form placement were also added. This improved conversion rates.

5. Ongoing Optimization

• Our experts continuously monitored and updated keyword performance for higher impact.
• We adjusted bids, improved quality scores, and constantly refined targeting for even better results.
• A/B tested all ad copies to maximize the performance.