Our Solution:

We created a targeted Google Ads strategy which was made specifically for their logistics services.

1. Keyword Research & Targeting

• Initially we focused on the most important thing- keywords. We have identified all the high-intent keywords related to their business:
  • “cargo services near me”
  • “international freight forwarding”
  • “parcel delivery services”
  • “door-to-door cargo shipment”
• Also added negative keywords to eliminate irrelevant clicks and to reduce waste.

2. Campaign Structure

• We created separate campaigns for major services (cargo, freight forwarding, domestic transport, etc.) to fetch great impact
• Set geographic targeting to reach customers in key shipping zones
• Implemented ad scheduling to show ads during peak enquiry hours

3. High-Impact Ad Copy

• Our ads experts created ad copies which highlighted some specific factors- fast delivery, secure handling, and transparent pricing
• Added efficient CTAs such as Book Your Shipment, Get a Quote, Fast Cargo Service for better and faster reach
• Incorporated call and location extensions to boost direct enquiries (easy and efficient)

4. Conversion Optimization

• We have also added conversion tracking in order to measure form submissions, calls,  quote requests etc. We wanted to make things easier yet effective
• Optimizing landing pages for higher conversions was also essential. We did that thoroughly and featured service highlights, client testimonials, and contact options