GC Uniforms & Embroidery

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About The Client

GC Uniforms & Embroidery is a uniforms and custom embroidery services provider in Burleigh Heads, Queensland. They supply all sorts of uniforms, industrial workwear, custom tees etc. Their products were well-known locally as they have been in this business for a long time, but they wanted to expand their reach. They were looking for a lead flow through a stronger online presence.

The Challenge:

When the client got in touch with us, they were facing multiple roadblocks, that needed to be resolved:

  • Low search visibility on uniform-related keywords as keyword research was not been done
  • No structured Google Ads campaigns whatsoever
  • Limited or almost equal to zero online enquiries from potential customers
  • Difficulties in competing with large uniform suppliers
  • Weak website optimization which was causing low ranking as well as poor conversions

What they needed was a targeted digital strategy that can attract bulk buyers, improve brand visibility, and drive both online sales.

Our Solution

We immediately focused on a dual approach that is: SEO improvements and high-performance Google Ads campaigns.

1. Search Engine Optimization (SEO)

  • We started conducting keyword research for terms like “custom embroidery services,” “corporate uniforms,” “industrial workwear,” etc.
  • Our team thoroughly optimized all the product and service pages with such content that is rich in SEO
  • Improved the entire website structure, meta tags, headings, and internal linkings
  • Google Business Profile optimization was also done in order to increase local SEO visibility 

These SEO efforts helped the brand appear at the top of search results for local and service-based queries, which made us all happy.

2. Google Ads Management

  • Set up targeted search campaigns focused on high-intent buyers
  • Created separate ad groups for workwear, customized corporate workwear, and embroidery services
  • Wrote strong ad copy highlighting bulk orders, quality stitching and customization
  • Added extensions (call, location, site links) to increase ad visibility and engagement
  • Implemented conversion tracking to measure leads and enquiries
  • Used bid optimizations and negative keywords to reduce cost per lead and avoid irrelevant clicks

How did we help:

The Results

In the first 60–90 days of running SEO + Google Ads, these are the following results:

  • 2.5× increase in qualified enquiries from schools and businesses
  • Significant rise in Google rankings for uniform and embroidery keywords
  • Lower cost per lead due to improved keyword targeting
  • Higher conversion rate from both organic and paid traffic
  • Consistent monthly leads, including bulk and long-term clients

The brand now enjoys improved visibility and a steady flow of orders from institutions, offices, and custom merchandise buyers.

The Outcome

30,050

Total Reach

549

Number Of Conversions

64,791

Conversion Value

2,729

Amount Spend

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Do you want similar results? If you’re ready to increase your business with strategic SEO and Google Ads management, S&B Digital is here to help. Let’s turn clicks into customers.

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