About The Client

Mirai Global is a trusted education consultancy. They offer overseas education guidance, student visa support, university application assistance and career counselling. They have partnerships with one of the top universities globally. Their target is to strengthen their digital presence and attract more students who are looking for study-abroad opportunities.

The Challenge

Before approaching us, the client faced several digital problems, that was hard to recover from:

  • Very low brand visibility in the era of highly competitive education & visa market
  • Unorganized social media branding with minimal engagement
  • Lack of targeted advertising and low-quality enquiries
  • Weak SEO performance (less essential keywords), so their website ranked poorly
  • High competition from local and international agencies

The client needed a multi-channel digital strategy that would increase leads, build trust, and position them as an industry expert and that is when we came into the picture.

Our Solution

We developed an integrated approach combining SEO, Google Ads, and Social Media Marketing.

1. Search Engine Optimization (SEO)

  • We have researched in-depth keyword related to study-abroad, visa, and immigration services
  • Optimized on-page SEO across all of their service pages
  • Wrote informative and trending blog content which included countries, courses, visa tips etc
  • Built high-quality backlinks in order to grow domain authority

2. Social Media Marketing

  • Recreated their social media profiles (each targeting a particular city)
  • Created educational, engaging and trust-building content that people might find helpful and informative
  • Showcased student success stories, visa approvals, informative seminar details and university partnerships, because this builds trust
  • Boosted posts and reels to increase visibility, made sure that more people engaged through whatever we posted on social media

3. Google Ads Management

  • Designed targeted search campaigns for keywords like “study abroad consultant near me,” “student visa services,” and other country-specific queries
  • Created ad copies which showed success rate, expert counsellors and free consultations to attract attention
  • Used call extensions, location extensions, and lead form extensions in order to improve conversions
  • Optimized bids and ad groups to reduce cost per lead and improve overall ROI

The Results

In the beginning it seemed tough, but with consistent efforts, within the first 90 days, the client saw measurable improvements, such as:

  • 170% increase in website traffic through SEO
  • Consistent student enquiries via Google Ads
  • 3× growth in social media engagement- More comments, likes and shares
  • Significant reduction in cost per lead

The client now gets steady leads across all platforms. With our help they have achieved more legit customers and audience, and also a strong digital presence that is still increasing.

The Outcome

50,271

Total Reach

343

Number Of Conversions

79,104

Conversion Value

2,026

Amount Spend

Trusted by leading brands

Let's work together

Do you want similar results? If you’re ready to scale your business with strategic Google Ads, Social Media management, S&B Digital is here to help. Let’s turn clicks into customers.

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